Managing a creative team: the first steps
Well, you just stepped from being a designer to being the manager of a team. Now you’re at the wheel! But what does it mean? Helping team members improve their skills, showing the productivity of the group and speaking with stakeholders are all new tasks.
Many creative directors struggle to balance their role and the tendency to operate directly and “micro-manage” every single activity. But they must act as great team leaders to keep the productivity of a team that’s linked to business income! How can you manage your new role in the best way possible? Here are some important aspects.
Proving value and productivity
It’s not about receiving the right recognition. That’s actually important because it contributes to the happiness of your team and the quality of work! In a data-driven world, it can be difficult to show the relationship between a great design and the number of conversions. Thanks to techniques like A/B tests, you can verify the effect of a stylistic choice against another one.
Are you taking note of the number of projects your team accomplishes and the hours requested? Ensure to create detailed reports containing this information. Stakeholders and board always like to see how many activities are done. And the deserved recognition will come so!
As a creative director, you must ensure your team works well. Sometimes there are obstacles that prevent you from reaching this results every time. How can you discover them?
If the project management software you use tracks processes, you can extract a report on failed ones or the ones with missed goals and deadlines. With the information you collected, you can find similarities! What do the projects with issues have in common? Maybe it’s about a team member or a specific asset.
If the problem is about an individual, you can solve it with training sessions to improve weak points. In case of assets or processes, you can intervene with changes to activities or resources. Eliminating bottlenecks you’ll increase your productivity and overcome the obstacles that prevent your team from working well.
Since when you’re a creative director you can’t dive deep into projects. You don’t have the time and energies to be involved like when you were operating directly. As a manager, you must have the entire scenario under control and know the status of every task.
People often take notes and keep track of information on devices like block notes or emails. These data often aren’t accessible and shared so it’s difficult to understand the exact point of a team member’s work! You can track the development of a project with a software that allows individuals to work comfortably and share information. This way you’ll be able to see the status of every task and to have the answers you need.
Now it’s your turn. Apply these suggestions and bring your creative team to success!